Businesses and websites expect to reap the benefits of Google’s latest page experience update.
Google has long been advising site owners to prioritise the user experience to benefit from search engine optimisation. Now finally, five key signals are being announced as the latest page-experience update. Set to launch this month, it’s time that both SEO Adelaide and content marketing put some serious energy into this balance, or they won’t be able to thrive at all.
Google’s changes to their search algorithm can significantly impact the web presence and website traffic. Advanced notice of Google updates like Panda or Penguin refreshes is crucial for getting ahead in the digital world.
The search engine giant is updating its algorithm to include five new factors expected to affect SEO rankings. The change aims to raise the quality of web pages by focusing on user experience and content marketing, and traditional search engines optimisation techniques, such as keyword placement in page headings or article titles.
The changes to the algorithms have prompted more speculation than ever before as people try and figure out what is in store for their rankings on google pages. Marketers and web developers can take advantage of this change by following these simple guidelines:
The user experience offered to visitors is crucial in how Google ranks web pages. This SEO Adelaide algorithm measures aspects of users’ perceptions of interacting with a webpage, giving search engine optimisation experts unique insights into what they should optimise when creating their content and structuring it on their site.
Google emphasises user-friendliness in the ranking algorithm. Nevertheless, an excellent page experience does not override having relevant content for search terms. While technical SEO factors are important, Google’s new rankings system still places more value on good text and image quality when it comes to web pages to their relevance to specific searches.
Google’s latest update to its search engine is sparking debate within the SEO community. Some feel it will not be effective, as Google already has many of these features built into their algorithm, and this release may simply come across as a rebranding effort. Nonetheless, everyone must abide by it.
A Google update can be a good thing, even if it seems uneventful at first glance. Feedback found this part as toothless, but there are still implications for SEO. Having advanced notice means your web or performance team will have enough time to focus on pushing their cause and preparing accordingly — any kind of message is helpful information to know about.